New toys for Rogue One: A Star Wars Story were revealed today in a fun, action-packed stop-motion video made by fans – and soon, Lucasfilm will be asking you to “Go Rogue” and create your own. In a celebration of fan creativity, Lucasfilm and creative network Tongal have collaborated with a team of fans to create a series of stop-motion shorts – with the first releasing today and available below – all featuring the debut of key Rogue One products. Even better, the videos announce an upcoming global UGC contest where Lucasfilm will ask fans to share their “Rogue Stories” by making their own videos in contest called “Go Rogue.” Here’s what Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media, had to say in a statement.
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day. The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to Rogue One by imagining and creating their own Rogue Stories.”
The contest, which kicks off on September 30 (details can be found at StarWars.com/GoRogue), invites fans to share their own short stories or skits set in a galaxy far, far away. Winning entries from around the globe will be chosen by a panel including Rogue One: A Star Wars Story director Gareth Edwards, and winners will be invited to Rogue One and see their short story on the big screen. In addition to this new short, we have photos of these new toys, courtesy of Entertainment Weekly and USA Today, which you can check out below.
The fan-made series debuting Rogue One toys brings together characters and vehicles from Hasbro, The LEGO Group, FUNKO, JAKKS Pacific, Mattel, and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire. With a very funny script (Hasbro’s 6-inch Black Series Jyn: “Aren’t you guys a little short to be stormtroopers?” LEGO stormtroopers: “We prefer vertically challenged!”), excellent stop-motion, and highly-detailed hand-made sets, it’s a great example of fan ingenuity and creativity. The creative team was led by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and Tucker Barrie. New installments will roll out throughout September. Here’s what James DeJulio, co-founder of Tongal, had to say in a statement.
“I’ve been a Star Wars fan my whole life so this is a dream project. It’s been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m excited to share this first Rogue Story with the world and hope it inspires other fans to share theirs.”
Pre-orders on select items seen in the Rogue Stories will open September 2 at mass retailers, Disney Store locations, and disneystore.com. The full range of new Rogue One and Star Wars products will be available globally starting on September 30, a.k.a. Force Friday. Are you ready to rebel? Prepare to Go Rogue and tell your story soon. The contest will be open from September 30 at 12 PM PT and October 21 at 11:59 PT.
Open to legal residents of the 50 U.S. & D.C., Canada (excluding Quebec), Australia and New Zealand who are 13+ at time of entry. Limit 1 entry per person. There are 3 Grand Prizes available to be won (ARV: US $7,000 each). Grand Prize Winners Must Travel On Or About December 12, 2016. See Official Rules for full details on how to enter, eligibility requirements, prize description and limitations. Void in Quebec and where prohibited. There is also another contest for kids between the ages of 8 and 12, which you can find out more about at http://partners.disney.com/my-rogue-story-contest. Take a look at these new Rogue One toy photos below, along with the first Go Rogue story.